Andiata At Stockmann Window

In the beginning of Summer, we were given the pleasure to present a feature of our SS23 Collection at the window of Stockmann Helsinki department store. Discover the inspiration and creative process behind our window display.

The display is inspired by Andiata's feminine and romantic Toile de jouy print in a sophisticated brown and white colorway. To maximize the impact, the display's whole background as well as the floor was decorated with the showstopping print. The mannequins were styled in clothes adorned with the same print as well as our favourite blouses and dresses in white linen and cotton.

The building of the window display started early in the morning: the window decals as well as interior props were installed along with the background print. The mannequins were styled and placed in their positions and the lighting was adjusted for the final touch.